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Risk management isn’t about control—It’s about exposure

Risk management isn’t about control—It’s about exposure

by Simple Figures | Mar 2, 2026 | Cashflow, CFO Advisor, Risk

Most business owners obsess over the wrong question when it comes to risk. They ask: ‘How do I control this?’. But you can’t control most of what threatens your business. Market shifts, late payments, supplier failures, economic downturns – these are largely outside...
The Hidden Cost of Discounts: Which Pricing Strategy Actually Works for Your Business?

The Hidden Cost of Discounts: Which Pricing Strategy Actually Works for Your Business?

by Simple Figures | Feb 23, 2026 | Cashflow, Hidden Costs

BOGOFs, new-customer promos, bundles, loyalty deals, flash sales. Because everyone’s doing them, it probably feels like you should.  But most business owners don’t know which ones actually make financial sense for them. Pick the wrong model and you could...
Why EBITDA alone won’t tell you if your business is healthy

Why EBITDA alone won’t tell you if your business is healthy

by Simple Figures | Feb 18, 2026 | Cashflow, CFO Advisor

When I speak with small business owners and early-stage founders, I often hear a sense of relief when their EBITDA (Earnings Before Interest, Tax, Depreciation and Amortisation) is positive, possibly for the first time. ‘We’re profitable on paper!’ they say. ...
The Business Killers hiding in plain sight

The Business Killers hiding in plain sight

by Simple Figures | Nov 12, 2025 | Cashflow, CFO Advisor, Financial forecasting

One of the things about business is that nothing stays still. Markets shift. Customer preferences evolve. Technology changes the rules. What worked brilliantly five years ago might be completely irrelevant today. This constant change keeps it interesting. But it makes...
Why cash flow matters more than your margin: The strategic decision most business owners miss

Why cash flow matters more than your margin: The strategic decision most business owners miss

by Simple Figures | Oct 25, 2025 | Cashflow

I was having coffee with a client last week. She’d just spent three hours negotiating with a packaging supplier. Back and forth on email, then a phone call, then more emails. She’d got them down 5% on their original quote. She was pleased with herself....

Recent Posts

  • Risk management isn’t about control—It’s about exposure
  • The Hidden Cost of Discounts: Which Pricing Strategy Actually Works for Your Business?
  • Why EBITDA alone won’t tell you if your business is healthy
  • The Business Killers hiding in plain sight
  • Why cash flow matters more than your margin: The strategic decision most business owners miss

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