Business finances can feel overwhelming, especially when you’re growing fast
Work with a CFO Advisor to cut through the confusion, feel less stressed, and take back control of your business.
Are you stuck in the Business Owner’s Trap?
And worst of all, you don’t understand your numbers. Cash always feels tight. You worry your business might not last the month.
You started your business for freedom and flexibility … to make money, and a better life for you and your family
But instead you feel trapped. You’re overworked. You get paid last. You can’t step away without everything falling apart.
You started your business for freedom and flexibility … to make money, and a better life for you and your family
But instead you feel trapped. You’re overworked. You get paid last. You can’t step away without everything falling apart.
And worst of all, you don’t understand your numbers. Cash always feels tight. You worry your business might not last the month.
From years of experience working with businesses just like yours, we get it.
The overwhelm is real.
You know you’re in the Business Owner’s Trap when ...
You don’t understand your numbers
Your accountant keeps you compliant, but they don’t help you use your numbers to make real business decisions.
You don’t have a simple system
Without a clear way to see what’s working (and what isn’t), you can’t spot cash leaks, or take advantage of opportunities for growth.
You’re brilliant at what you do, not finance
You love the day-to-day in your business. It’s your passion. But strategy and cash flow feel like a foreign language.
Working with a CFO Advisor changes everything,
turning financial overwhelm into a clear plan you can trust.
What if your finances worked for you, not against you?
At Simple Figures CFO, we work with ambitious business owners. Our proven system helps you:
Turn confusion into clarity with simple, visual reporting. (You don’t have to look at the actual numbers!)
Feel supported and make confident business decisions based on real financial insights.
Create more profit and cash to support your business and your life.
How we work
We use your existing bookkeeping records as the foundation, then apply our proven CFO framework to turn them into clear, practical insights.
Every month we:
- Translate your numbers into simple dashboards you can actually understand.
- Pinpoint what’s working and what isn’t, so you can make confident decisions.
- Agree on focused actions to help you improve profit and cash flow.
- Provide gentle accountability and ongoing support to keep you on track.
No jargon, no fluff, just clarity, confidence, and the steady guidance of a CFO Advisor.
Getting started is simple
Introductory call
A quick 20-minute video call to learn about your business and see if we’re the right fit
Free Financial Assessment
We review your numbers using our system to spot risks and uncover opportunities for growth. Then we walk you through the results to show you how our monthly system works
Proposal
We create a tailored proposal focused on helping you reach your goals using our proven system – which has helped thousands of businesses become more successful
Getting started is simple
Introductory call
A quick 20-minute video call to learn about your business and see if we’re the right fit
Free Financial Assessment
We review your numbers using our system to spot risks and uncover opportunities for growth. Then we walk you through the results to show you how our monthly system works
Proposal
We create a tailored proposal focused on helping your reach your goals using our proven system – which has helped thousands of businesses become more successful
Are we the right fit for your business?
We work best with businesses that are:
Turning over £500K–£5M
Growing fast or preparing for investment
Frustrated by guesswork and cash flow pressure
Looking for clarity, strategy, and support
Why clients choose Simple Figures CFO:
Clarity: Complex numbers made simple
Confidence: Always know where you stand
Support: A trusted sounding board, not just compliance
Results: More profit, more cash, less stress
What business owners say about working with a CFO Advisor
We specialise in supporting business owners to build businesses that are profitable, sustainable and truly work for them
We know how overwhelming running a business can be, juggling everything, worrying about the numbers and wondering why all your hard work isn’t paying off. Our mission is to change that, to help you build a business that generates consistent profit and cash, pays you properly, gives you breathing space and lets you actually enjoy running it.
Simple Figures CFO Solutions was founded by Cathy Higginson
Cathy is an experienced finance professional, qualified accountant and Certified Business Strategist with senior leadership experience across the public sector and a track record as an entrepreneur. Her career has spanned health, enterprise, and innovation, with a particular focus on supporting women-led and high-growth businesses to achieve their ambitions.
Cathy now specialises in CFO Advisory, bridging the gap between traditional compliance and the strategic finance expertise that drives growth.
Through Simple Figures CFO, she works with owner-managed businesses across the UK, helping them strengthen profitability, manage cash flow, and prepare for investment or expansion.
Known for her warm and supportive approach, Cathy makes complex financial issues straightforward, giving business owners the clarity and confidence to make better decisions.
Get started today, download a copy of our free Money Making Machine checklist.
Simple steps you can implement today to boost profit and cash flow fast
